There are many "gurus" lecturing the online audience on how to SEO your website efficiently. When reading advices online make sure that you don't fall on yet another fishy individual or company who just want to get commissions from your purchase of the so-called "amazing" SEO solution!
Below is a glimpse of things you should avoid when optimizing your forex site:
1. Cheap Content Writers
Maybe in the beginning of your affiliate career you are all about doing things yourself, however at some point do will have to find help. Content writing is the most time consuming activity related to site maintenance. It is also the most important one.
If you have no time to write original and interesting content, you will search for someone to do it for you. The trick is to find a qualified content writer, instead of falling for a bargain offering such as "999 articles for just $99".
If you do choose not to invest enough money in content development, don't be surprised to receive a blend of grammar errors possibly not even in English and, most importantly, complete nonsense.
2. Crazy Amount of Backlinks in 24 Hours
There is absolutely no way you get 1,000 quality backlinks for less than $100 by tomorrow! If you decide to stay in the la-la land with your pink sunglasses on, don't freak out when 99.9% of the backlinks comes from cheap traffic farm and shady porn sites.
And if you think that you will get your money back – think again! Whoever contacted you with this super offer has made millions of you and hundreds of other delusional affiliate beginners.
Let’s make it even more visual:
$100 per fake services x 100 la-la land residents = $10,000
Not bad for one day, isn't it?!
3. Commenting and Article Submission Software
Why to work hard searching for quality blogs, writing thoughtful comments, create unique articles and submit it manually, when you can just buy some sort of black hat "revolutionary" software that will automatically "create, manage and submit" articles and comments to generate "quality backlinks" for just $49?!
Sounds amazing but isn't amazing at all! Let's face it – the software is a spam. Do you really want to be related to that?! One of the most important things that the software cannot do is to create readable content. It's just a bunch of rephrased sentences that generally may look like an article to a robot, but doesn't make much sense to a real person.
And if crappy articles aren't enough to kill your website, why not use another "useful" function of the software and automatically send the "must-read" messages with the link to the "amazing" articles via facebook and twitter to your loyal followers couple of hundred times per day!
4. Keyword Stuffing
Maybe couple of years ago you could have manipulated the search engines with repetitive keyword use, but not anymore. People got smarter, search engines algorithms got more polished; whatever reason, keyword stuffing doesn't work anymore. Not only your site will rank lower, but no one will want to read an article about forex brokers that repeats the combination "forex brokers" at least twice in each sentence!!
5. Hunt for Page Rank
If you find yourself wondering why your forex site doesn't have higher PR and how long will it take to finally have a "decent" one, then you are hunting for a unicorn!
Let's face it. Pagerank is updated once in a blue moon. Besides, what is the real agenda of your website? To get a "shinny" green bar with immense number (definitely no less than 5!), or to make more money?
If you believe that page rank will result in higher search engine ranking, then please do explain how google puts a site with lower PR over a site with higher PR.
The answer is simple – if google finds your site to be more relevant to the search query, you get the spot light.
So, if not pagerank than how should you measure your site performance? My advice is to use google analytics which reveals information such as:
Conversion rate
Click through rate (CTR)
Bounce rate
Pay attention to these factors and you will be able to improve your site performance and, consequently, increase your monthly profits.