Today most forex affiliate programs provide sophisticated statistical traffic and media reports. For a beginner in forex affiliate marketing, however, the access to the elaborate statistics may cause rather confusion instead a clear understanding of the campaigns.
Instead of feeling frustrated with the excessive amount of information, you should master couple of major report data one at a time. This will not only clear up the mystery behind the stats data but also help you to maximize your monthly revenue.
The basic things to know are:
Keywords
Keyword analysis is something that you need to understand and make it work for your site to create more traffic and revenues.
One of the favorite analytic tools today is google keyword analyzer. Do not ignore one of the most important SEO factors – find the keywords and work your content around it.
Traffic
The success of your site is not just in the amount of visitors you have on a daily basis. Here are some other important factors to consider:
Location, location, location – where is your visitors coming from?
Time – how long do visitors spend on your site?
Content – which content do your visitors read and which pages are never opened?
Conversion Rates
Conversion rate shows the percentage of visitors who entered your website and completed an action, such as signing up with the advertised brokers, bought a forex trading product, or clicked on an ad banner.
Conversion rate is measured along a specified period of time – a day, a week, a month or even a year. The time line shows changes in the website performance.
Let’s consider an example:
You had 500 visitors last week. Within these 500, 20 of them buy the product you advertise. Hence the conversion rate for this specific week is 4%.
Now, this week you have the same amount of visitors, but 35 of them bought the product. That makes the conversion rate of 7%.
Within these two weeks, you had an increase of 2%, meaning whatever you are doing is working!
Measuring conversion rate is important in order to keep an eye on the performance of your site. This way you can make sure that your site is either improving or failing. Any changes in conversion rate significantly influence your monthly revenue, so this is definitely something that you need to keep track of.
Which factors influence the conversion rate? There are tons of things to consider, so here are just some:
Website appearance – does it look professional and updated?
Navigation – easy navigation plays crucial role for visitors to find what they are looking for.
Product reviews – do your words sell the right way?
Ease to register – how fast can a potential trader start trading after clicking on the broker you advertise?
Obsession
Any obsession is bad for you, including spending most of your day staring at the statistics. Check your stats but don’t let it keeping you from the actual work. After all, if your site isn’t regularly updated with quality read, the stats will only slam down.