The most central and exciting part in your affiliate success is the “paycheck” at the end of the month. Your income is derived from how well your forex website converts the visitors into traders. What is your conversion rate? What are ways to improve it?
As a forex affiliate, you must be well aware of the term conversion rate, because it is the essential classification of your website accomplishments. While struggling to bring more traffic, you might want to stop and think whether it’s the website itself that lacks the proper tools to convert better.
There is no way around it. Higher conversion rate means more converted traders and, therefore, more money for you. Improving your conversion rate is a demanding task that involves consistent monitoring and adjusting. With the right decisions you can make the most of your traffic and therefore increase your income.
10 Ways to Increase Conversion Rate
Promotions and Competitions
One thing that catches eyes and will continue to do so is special offers and exciting competitions. Mentioning bonuses and trading contests can be a great way to increase your conversion rate.
Welcome bonus is always one of the favorite among traders, especially the beginners in forex. You obviously want to get some extra cash for your first deposit in order to have larger chance in figuring out the trading essentials.
It’s a fact - online forex brokers that offer generous bonuses to traders and indulge their clients in all kind of competitions, get much higher conversions then brokers that don’t.
Navigation
When looking for any information, you search for a website that can lay it out for you in the simplest possible way. The website navigation design needs to take your visitors exactly where they need.
In order to understand whether your site has easy navigation, put yourself in the shoes of your visitors. If you are the one searching for a forex broker, will you be able to find the needed information via your own site? Will you be able to find the exciting offers and start trading?
Geo-Targeting
There is nothing more upsetting than looking for the right forex product for hours, finally discovering the best offer and “boom” getting a rejection due to the country of residence. It is also quite annoying to find a product in your language, only to be redirected to the page in other language.
The rule is simple here:
Do not send traders to a site that they won’t be able to understand due to language barrier.
Do not send traders to a forex broker that doesn’t accept traders from their country.
With geo-targeting the conversion of your site will definitely see higher numbers.
10 Top Lists
Everyone likes to have all the information needed summarized in a simple Top 10 List. Creating lists of forex product features, services and benefits is a great way to make a sale.
Particularly beneficial tool that you definitely should include in your site is the use of bullets. Very few people actually read through the whole product review. Usually they search for some sort of confirmation that the product is reliable and useful.
Prove What You Say
If you review and rate forex brokers, you should include any proof you can get to back up your words. For example, if you mention that a broker’s platform is the easiest you have ever seen, you should include screenshots. If you write that a broker is regulated, you must find out by which regulation authority.
The more visual stimulation you can provide the better. Include screenshots, charts, graphs, payment checks, endorsements and so on. Keep in mind that a picture worth a thousand words.
Speed = Lead
If your site doesn’t load properly, you must figure out why. No one will sit and wait until the pages load up. If you don’t get what you look for the first couple of seconds, you move on to the next site. Right?!
Test it!
Find someone to go through your forex website, click through the menu, read your articles. You might find a lot of things to fix during this text drive. Is there anything you have missed? Did you explain it well enough? Is there anything that is too difficult to understand?
Credibility
You can add testimonials, reviews, awards, badges and even stats to your website. For example, a website that has “10,000 members and counting” or “serves traders from 2008” is definitely catches the attention.
Build Up The Excitement
A beginner in forex trading wants to start trading as soon as possible. Get him/her excited with elaborate reviews and potential profits. Mention demo accounts – practice makes perfect.
Huge Signup Button
There is nothing like an enormous REGISTER HERE, START TRADING or SIGN UP buttons. They work hard and they sure deliver!