SEO
Link Exchange and Backlinks
Written by Stephen Byers
Once you have a correctly optimized forex website with easy navigation, abundant menu options, correct link structure, banner positions for advertising, keyword rich content including articles, updates and other forex topic you have chosen for your site, it might be a good time for link exchange.
Link exchange with websites related to forex is very important. Here is what you can do:
1. Submit your website to directories under “Forex Trading” (some directories still don’t have this option, so you might want to suggest it!) or “Finance and Investment” categories. Consider listing on Yahoo directory (it has annual fee).
2. Get in touch with other forex affiliates and suggest link exchange with their sites.
3. Write comments on forex blogs. Avoid spamming at all cost – read the blog post and try to write something useful!
4. Write and submit articles about forex trading. There is a resource box where you can in most cases add up to 3 urls.
5. Use forum signatures. Once again, avoid blind advertising because most likely you will be banned. Try to fit into community, give advices, ask questions, make friends.
6. Use digg, twitter, technorati, blogcatalog and others. Social networks are good way to promote your forex site and submit links.
Basically, the more forex links you get, the better. Search engines, such as google, treat the increasing number of backlinks as a sign that your site becomes more important and valuable to others. This leads to higher position in search engine lists and higher google page rank.
In order to exchange links with other forex webmasters, search up forex websites and see if they offer link exchanges. Some websites have submission forms; others have list requirements in order to be considered (like pagerank at least 1, for example).
In case there is only contract information on the site, you can send an email suggesting a link exchange. There is no secret or trick to it. Try to be professional, but not too stiff. You can mention that their link has already been added to your site (give them the url). This creates a nice touch and many affiliates will include your site as well.
Swapping links with other forex affiliates with the same interest as you is no doubt time consuming. Some webmasters claim that reciprocal links are not quality links, however this is yet to be proved.
Couple of more suggestions:
1. Create a site map!
2. Create a link exchange page on your forex website. Others will start to approach you and this will speed up the process.
3. Don’t add more than 30 links in a reciprocal link exchange page, since Google might consider you a spammer or link farm.
4. One way link is always preferable.
5. Do not exchange links with non-related websites. Just because it has a good traffic doesn’t mean your link should be there. This means, no adult sites or hacking related sites! The more relevant the content of the partner forex sites to your own, the higher your URL shows in search results and the more people visit your page.
6. Before exchanging links, check that the website is not banned.
7. The higher the Google rank of the pages linking to yours, the bigger the boost to your site rankings is.Couple of links from forex websites with PR 5-PR 7 will boost your overall search ranking.
8. Inner links are also important! A specific page's importance is measured by the depth of other pages on the site that link to it. This means that you should interlink internal pages as well to increase their importance.
9. Don’t look only for high PR websites. If your new forex website has PR0, you should exchange links with low PR rankings. You will slowly see your own page rank increasing. If you start trading (or buying) links from high PR websites, google will detect paid links and penalize your site.
10. Patience is a virtue! Too many backlinks in a short period of time is a bad sign. You don’t want to submit to 1,000 forex-related directories a day hiring cheap manual labor. Google doesn’t like it!
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